A FAMILY
history
In 1913, the family history of Nature et Aliments began and continues to be written day after day...
Seaweed-based desserts...
In 1905, Eugène JOST, a sales representative at L.U., discovered "blanc-mangers" in England, seaweed cakes that reminded him of those made by his mother as a child. Back in Nantes, Eugène and his wife Stéphanie DAVID decided to market "Plaisance Entremets" jellied with agar-agar (Japanese seaweed). In powder form, easy to make, Entremets Plaisance is above all affordable.
1913
Plaisance Entremets
The "Entremets Plaisance" brand was registered in 1919 by Eugène and Stéphanie JOST. It is the company's historic trademark. The brand was first sold in grocers' shops, then in supermarkets and hypermarkets, following the evolution of food distribution. As the product range diversified, Entremets Plaisance was replaced by the Plaisance Bio® brand.
1919
Modernism et Prosperity
To keep up with the brand's national expansion, Eugène JOST buys machines. These alone weighed, filled and glued the bags at a speed of 20 bags a minute.
1936
Les Entremets Plaisance
23 rue de la Ville en Bois
44100 NANTES
1939 -1945
Dark days and dark years...
The supply problems caused by the Second World War were a source of difficulties for the company. The lack of agar-agar was replaced by a substitute. However, the entremets were not of the expected quality. Production came to a halt. Since her husband's death in 1936, the company has been run by Madame "Veuve JOST-DAVID", who ensured its continuity until her death in 1962, handing over to her children Denise and Stéphane.
1960
A milestone in distribution !
The 60s saw a major change in retailing. The advent of supermarkets. The company adapted to this new form of retailing. This was the beginning of a close collaboration with the major retailers in the Nantes region.
We are introducing you Mrs Plaisance
1975
Discovering nutritional laws
In the 80s, Stéphane JOST and his son Bruno, eager to put nutritional quality first, took an interest in new products: wholegrain cereals, sesame, nutritional yeast and "vegetable pâté", and in new channels such as organic farming.
Eat natural, eat organic
Based on his discoveries in dietetics and agrobiology, Bruno JOST, like his grandfather with Entremets Plaisance, created a company: Nature & Aliments and a brand Natali®.
In 1989, Natali® and Plaisance® merged, combining forces and production resources. The dietary dessert also became organic.
1980
Natali®'s first logo
Change for the mention "BIO"
2009
Creating Plaisance BIO
Nature et Aliments decided that the company would produce only organic products. And so the aging, conventional Plaisance® brand was rebranded as Plaisance Bio.
The start of a new era
2011
The third generation passes the torch to the fourth generation, Magalie JOST and Sybile CHAPRON, with two missions:
Develop the company in line with the values and culture initiated in 1913 and create a new tool aligned with the company's values.
Moving to a new home
After almost 100 years on the street de la ville en Bois, Nature et Aliments is the driving force behind the creation of an organic cluster for environmentally-friendly factories in the Nantes region. The new plant has been built in accordance with the High Environmental Quality approach, and the office section has been designed to be BBC-certified.
2016
Plaisance Bio deploys a new identity
The new identity respects the brand's history, while integrating the codes of the supermarket world. A gentle, gourmet visual makeover, with the main aim of making all the brand's packaging highly recognizable.
A timeless black-and-white logotype, which adds character and enables colors to be played with on the sachets. The brand name designed in a new, modern typography, sober and instantly legible.
The wording "since 1913" is an integral part of the brand block, capitalizing on the company's rich history. The representation of the entremets, a strong symbol of the company, taken from the engravings of yesteryear, sets the scene and plunges consumers into the world of gourmet delights.
THIS PROJECT IS CO-FINANCED BY
THE EUROPEAN AGRICULTURAL FUND FOR RURAL DEVELOPMENT EUROPE INVESTS IN RURAL AREAS
Nature et Aliments
3 rue Nicolas Appert
44400 REZÉ
2017
In 2017, six years on, we invested over €700,000 to expand the storage area by over 560m² (€500,000), consolidate the machinery and improve existing workstations (€250,000). These investments will enable us to keep pace with growth in the organic sector.
2018
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Nat'Ali's turn
to give herself a makeover!
After Plaisance Bio®, Natali® is changing the look of its packaging. A new identity in line with current trends. A colorful, playful visual overhaul to improve in-store visibility.
More natural than ever...
Proud of its 100 years of existence, NATURE & ALIMENTS proves every day its dynamism and its desire to be ever closer to its consumers.
2021
2019
As part of our commitment to a more eco-responsible approach, we are gradually transferring all our references to the new 100% recyclable Cycle Pack packaging.
2021
Our transition to the status of a company with a mission has enabled us to obtain the Bio Entreprise Durable label, with which we are fulfilling our objectives to a greater extent.
Proud to welcome new employees every year, we have been awarded the title of "Welcoming Company" by the city of Nantes.
2022
TODAY
The story continues
Celebrating its 110th anniversary, Nature et Aliments proves every day to its consumers that what's good for the planet is also good for the taste buds !
Through our various commitments, we aim to make our mission a real guideline.
"Cultivate curiosity and creativity to always defend organic consumption as a vehicle for humanist and ecological commitments, a source of fulfillment."